The results of this much-anticipated survey were presented live at the T3 Technology Conference in Denton, TX. Slide 19 shows the “Software All-Stars” and slide 20 shows something new this year, the “Mighty Mites.”
“Anybody looking for new solutions or for a replacement to an existing part of your tech stack should use the survey as a buyer's guide to the most popular options and the solutions with the highest satisfaction scores from their users,” Veres said. “Looking over the 35 categories, you will find some attractive things to add to your advisory toolkit.”
The data comes from a broad sample of the marketplace: 4,495 members of advisory firms across the spectrum. Reviewing the demographic information offers some valuable insights, including the market share rankings and user ratings of CRM tools, financial planning programs, portfolio management platforms, investment data providers, risk tolerance instruments, document management and document processing tools, a new category of client communication power tools, and the ratings of all the custodial and broker/dealer platforms. Plus, it shows the votes for most valuable software category in an advisory firm tech stack.
“One of the most interesting success stories in the survey is Holistiplan in the tax planning software category,” Veres said. “Before Holistiplan entered the survey (and market) in 2020, fewer than 10% of advisor respondents reported using any tax planning solution. It's not hard to understand why; most of the legacy programs require a brutal data-entry process, pulling different numbers by hand out of a client's previous tax returns and then navigating clumsy interfaces that were more designed for tax preparation than forecasting and advising.”
“One category that we always watch with interest is the all-in-one software solutions” Bruckenstein said. “There is no clear winner in this race. The market share leaders are Orion (6.12%), Morningstar Office (6.10%), Envestnet Tamarac (3.92%), and the Advyzon program (3.56%). Advyzon stands out from the others as a totally home-grown solution. The people who are using these platforms are either contented with them (Morningstar and Tamarac each earned a 7.45 user rating) or quite pleased (Orion's rating was 7.83 and Advyzon's was 8.33).”
Additional commentary from Veres is available here: This Year’s Top-Ranked Software Products.